Vaughan Moss, cofounder the Virginia Hip-Hop Foundation, says the genre is still unfolding
Hip-Hop Celebration and Awareness Day last August coincided with the one-year anniversary of the Virginia Hip-Hop Foundation and the release of VHHF’s Vol. 2 bi-monthly playlist spotlighting the depth, diversity and creativity of Virginia’s hip-hop community.
Founders Chauncey Jenkins, Linwood Johnson, Vaughan Moss and Ricky Parker set out with the mission to “celebrate Virginia’s historic global influence on Hip-Hop culture through storytelling, education and community engagement,” according to VHHF’s website. “Hip-Hop is not simply music. It is architecture, design, language, fashion, theology, economics and political thought,” notes co-founder Ricky Parker, “It is a lived experience translated into political expression.”

So where is VHHF one year in, and where is it headed? To learn more, we asked co-founder Vaughan Moss 10 questions to learn more.
BND: When did you realize that Virginia’s Hip-Hop history needed its own foundation and how did the four of you make that happen?
MOSS: All four of us were raised on Hip-Hop. Now as adults, we are still very much embedded in the culture of Hip-Hop, both personally and professionally. Linwood and Ricky have both worked in the music industry and were developing a Hip-Hop studies program at Virginia Union University, Ricky’s alma mater. In my career in sports marketing, I had always tried to incorporate Hip-Hop music in creative campaigns or invite Hip-Hop artists to attend games. Chauncey has been a talented rapper, musician, and cultural taste maker since high school. Linwood brought us all together with his idea that there should be a Virginia Hip-Hop themed museum exhibition somewhere in the state and we later created the Foundation as the vehicle to host events, engage the community, and build momentum for that exhibition which will hopefully open in 2030.



BND: Virginia has produced everyone from Missy Elliott and The Neptunes to Pusha T and Timbaland. What is it that makes Virginia’s Hip-Hop culture so uniquely influential?
MOSS: First, it’s the creativity that made them stand out. Especially Missy, Neptunes, and Timbaland. They were so different and uniquely themselves, and they created sounds no one had ever heard before. Second is how the reach of their impact is magnified by the success they have had collaborating with so many other well-known artists across the world and across genres. And that impact is even more amplified by the successful endeavors Virginia artists have conquered beyond music, fashion, entrepreneurship, movies, and more.
BND: What are some of the stories about Virginia Hip-Hop that you believe have been overlooked or misunderstood – the sort you most want the foundation to preserve from being lost?
MOSS: We are really happy to be supporting the work that journalist Landon Schroder and artist/producer Michael Millions are leading in creating the “Cosmic Echo” Documentary about Lonnie Liston Smith. Lonnie is a legendary jazz artist who was born in Richmond in 1940. His songs have been sampled hundreds of times by Hip-Hop artists, including Jay-Z. This project is very aligned with our mission in two major ways. One, it shows how the story of Hip-Hop in Virginia is related to other genres, especially genres of Black music. Two, it connects the story of Hip-Hop in Virginia directly to some of the biggest artists in the culture in ways that many people, both inside and outside of the state, don’t realize.
BND: The foundation’s mission is to go beyond mere celebration. Why is it important to treat hip-hop as history and scholarship, not just entertainment?
MOSS: I think we need to remind people that Hip-Hop music is an art form. It is poetry. And rappers and lyricists don’t get the credit they deserve for being masters of literary devices in the same way that other talented writers do. And from a historical perspective, we want to show the world that Virginia has been making Hip-Hop history all along, but more specifically, we want to make sure the current and future generations of Virginia creatives know that so they can make more history. Pharrell has a song called “You Can Do It Too” that means a lot to people from a specific generation of kids from Virginia that the four us belong to, and we want to do our part to make sure that message gets passed along.
BND: What have you as founders learned during the foundation’s first year that surprised you about Virginia’s hip-hop community?
MOSS: For me it is how much talent we have. Like, I knew there was talent, but I had been away (from Virginia). Before 2023 I hadn’t lived in Virginia full time since 2018. So I knew some of the names that had recent success, mostly from Richmond and some others I knew through Chauncey. But since being more present in the Hip-Hop community, both in Richmond and in the Hampton Roads area, I’ve connected with so many talented people, not just rappers, but DJs, producers, and other creative people who contribute to the culture in Virginia.
BND: The foundation is working toward establishing a museum-level exhibition. What would you want someone walking through that exhibit to understand about Virginia’s impact on global hip-hop?
MOSS: For Hip-Hop enthusiasts, we want them to learn more about Virginia’s story from a first-person narrative, to show how integral the state has been in trailblazing Hip-Hop in so many facets of the culture. I think the bigger opportunity for impact is connecting with people who aren’t as familiar with Hip-Hop but care about Virginia’s pivotal role throughout American history. If we can successfully engage that group, they will leave the exhibition with an understanding that Hip-Hop History is Virginia History.
BND: What role do oral history and personal stories play in preserving hip-hop culture, and how do you balance honoring Virginia’s pioneers with making sure current and future artists have a place in the story?
MOSS: It is very important to us that we amplify voices of the current Virginia artists as well as the legends. We want to give them opportunities to tell their stories as a way to not only introduce themselves to the world but also give flowers and pay homage to the Virginia legends who inspired them. One way we do this is with a bi-monthly playlist we release with music only from Virginia artists. With each playlist, we also interview one of the featured artists that we publish on our YouTube page. This is part of our very intentional strategy to capture video content that can also be used in the exhibition.
BND: November is Hip-Hop History Month. What plans are in place?
MOSS: We are excited to have a few activations at Mostly Sugar Media’s “The Culture is Couture” Expo on Nov. 8 in Richmond. Also, we are planning to support Hip-Hop Week at the University of Richmond. We hope to announce our plans for November very soon.
BND: How can the wider community support your mission and help achieve your goals? MOSS:The easiest ways to support us are engaging with and sharing content, attending events, and making donations. Every little bit helps.
BND: Ten years from now, what would have to be true for you to say, “We accomplished what we set out to do?”
MOSS: By no means are we expecting to tell the whole Virginia Hip-Hop story with this first exhibition. So, in 10 years, I think it would be great to have had the first iteration of the exhibition to have traveled to multiple museums across the state, with plans for part two of the exhibit close to being finalized.
Learn more about the Virginia Hip-Hop Foundation here.
















































